With shoppers wanting to eat well while remaining focused on staying in good health (especially as the pandemic continues and lockdown weight gain is top of mind), they will be looking for dietary habits that fit their lifestyles.
Balanced diets that emphasize overall wellness rather than deprivation will resonate with shoppers as they look to enjoy their favorite foods but feel good about intermittent dietary changes. Functional snacks easily fit into this mindset, as they allow shoppers to satisfy their cravings with foods filled with rich ingredients, such as protein cookies.
Another way shoppers will adapt their diets to their lifestyle is by relying on simple five-ingredient meals that take minimal effort to prepare but still provide a balanced, nutritious meal at home. For today’s shoppers, balance is key.